Activation Insights has a robust platform that helps experiential marketing agencies and consumer brands track the effectiveness of experiential marketing programs. The solution has many components including data capture, custom dashboarding, logistics management, and robust reporting.
In addition to the system, there is a consulting component that helps customers analyze the information being captured in the tool, and make important business decisions based on actual event results. The tool has been implemented in many of the largest organizations in the world and originally was developed for large spirits brands.
Typical implementation of the tool ranges from 1-4 weeks depending on complexity.